Seo

[Cartesian Bear]

Anyone have some SEO tips?

I know we need to include our keywords in our product descriptions -- and I do. But how about section teasers/descriptions ... do these affect things? Should I make them keyword-rich, or can I use them as teasers, or for stories about the design, or to credit my sources of inspiration?

And how to fit everything into the 250 character limit -- hoo-boy! Talk about creative writing!

--Liz

[Saga Shirts]

I know we need to include our keywords in our product descriptions -- and I do. But how about section teasers/descriptions ... do these affect things? Should I make them keyword-rich, or can I use them as teasers, or for stories about the design, or to credit my sources of inspiration?

Both! Your descriptions (for products and sections) are used as the alt text on section and product images. That's helpful for SEO in any case, but because those graphics link to your other pages, keywords in that alt text give weight for those keywords to the pages they link to.


And how to fit everything into the 250 character limit -- hoo-boy! Talk about creative writing!
--Liz

Yes, writing copy for the web is like writing to two audiences at once - the bots and your customers. Most everything you write should be a sort of compromise between those two.

The alt text on product thumbnails seem to help section pages out a lot, in search results. Every product description on the page becomes alt text in the section page. Although a lot of people use the same product description for every product of the same design, it's worth your while to write at least a few different descriptions, each one featuring (possbly different) keywords that you want working for you. This may taste better to the search bots - since it's not the same paragraph repeated over and over - and it also gives you a chance to target more than one set of keywords. And sometimes, of course, you'd rather just aim your descriptions at human beings.